§ Concept stage · Application
The Concept stage is for early ideas. You do not need a prototype, a team, or a business plan. Answer honestly and specifically — we reward the best-thought-through idea, not the biggest one. Most applicants finish in about 20 minutes.
Want to know what reviewers look for? Read the Concept Study Guide (PDF) before you apply.
Prefer to draft on paper? Download the printable application (PDF). The PDF is a worksheet; submit your answers here online.
Reviewers score four things: Insight, Evidence, Originality, and Why you. There are no points for scale, technology, or polish. Your answers save in this browser as you type.
We will be in touch by email with next steps. Between now and then, the best thing you can do is talk to five more people who have this problem.
Feedback is available on request after decisions: your average score on each criterion plus reviewer comments, with no reviewer names. Scores are final; we review process errors only.
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