JTBD / Customer Discovery
Competing Against Luck
by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan
About this book
Explains how customers 'hire' products to make progress, with tools for uncovering circumstances, desired outcomes, and better segmentation.
Why we recommend it
A foundational Jobs-to-be-Done book—excellent for clarifying the real 'hire' behind purchases.
The book
- Author
- Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan
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