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Blog

Field notes.

Playbooks, recaps, and issues of Startup Stuff, our newsletter.

Apr 28
E-Cup Launch: 2026 Winners
Competitions

E-Cup Launch: 2026 Winners

This year, E-Cup raised the bar, giving away $100,000 in no-strings-attached awards to five winning companies innovating within their respective fields and industries.

By Brian Breslin · 3 min readRead →
Apr 16
Pricing Strategies for New Entrepreneurs
Entrepreneurship

Pricing Strategies for New Entrepreneurs

Pricing isn’t random. It’s a strategic decision shaped by costs, competitors, customer expectations, and brand positioning. While the market ultimately decides what a product is worth, businesses influence that decision through how they price and present their offerings. If you’re building anything—a side hustle, an app, a physical product—you’re going to face this exact decision.

By Sidney To · 6 min readRead →
Apr 7
Data Analytics for Student Startups
Entrepreneurship

Data Analytics for Student Startups

Not every entrepreneur imagines their trajectory and sees themselves analyzing piles of data along the way. But good data collection and analysis are critical practices that will ensure you are making smart decisions along the way. Fortunately there are tools that can help event he most reluctant data analysts get it right.

By Catherine Young · 5 min readRead →
Mar 31
Building a Brand Community in College
Entrepreneurship

Building a Brand Community in College

Consumers are craving real people in 2026, and building community around a brand is a MUST, not an option. The data makes it clear; the best way to reach college students is through other college students, and here's why...

By Meagan Fay · 6 min readRead →
Mar 10
E-Cup Launch 2026
Competitions

E-Cup Launch 2026

Details about our annual student entrepreneurship competition.

By Brian Breslin · 4 min readRead →
Feb 23
Featured Founders: Santiago Schmitt - Dueflow
Student Success

Featured Founders: Santiago Schmitt - Dueflow

The Origin: Frustrated by the high fees and endless spreadsheets of legacy platforms, UVA third-year Santiago built Dueflow to completely automate dues collection. The Solution: The zero-fee platform eliminates the busywork by handling everything from instant Apple Pay transactions to automated SMS payment reminders. The Vision: While rapidly scaling across Greek life nationwide, Dueflow's flexible infrastructure is perfectly positioned to modernize finances for any member-based group—from local student clubs to recreational golf courses.

By Brian Breslin · 1 min readRead →
Feb 20
Finding a Mentor While in College
Student Success

Finding a Mentor While in College

Navigating college, let alone the world of entrepreneurship, can feel overwhelming. You might have an amazing idea but no idea how to make it tangible, or you might be searching for someone to help you refine your business acumen. That’s where a mentor comes in. The right mentors can provide guidance, support, and connections that help shape your entrepreneurial journey and your life. 

By Ahryanna McGuirk · 5 min readRead →
Feb 12
This Hoo-Built App Is Helping Make Social Media Feel More Real
Startup Stories

This Hoo-Built App Is Helping Make Social Media Feel More Real

UVA alumnus Omar Zeineddine and fourth-year Karam Aboul Hosn are building Vlogit, a social media app centered on real-time, everyday moments — and have already grown an audience of nearly 250,000 people behind their vision.

By Christina Abouzeki, UVA News · 2 min readRead →
Dec 16
UVA McIntire Alumnus Behind Amazon's Top-Selling Plug-and-Play Video Game
Student Success

UVA McIntire Alumnus Behind Amazon's Top-Selling Plug-and-Play Video Game

Alex Wu (McIntire '07) is a founding team member and VP at Nex Playground, the motion-controlled gaming system that became Amazon's #1 seller in Plug & Play Video Games — even outselling Xbox on Black Friday. From UVA to Meta, Uber, and now leading partnerships with Mattel, Sesame Street, and the NHL, Wu is redefining active screen time for families everywhere.

By UVA McIntire · 2 min readRead →